India has emerged as the leading market powering Meta’s $10 billion business messaging segment, driven primarily by WhatsApp’s paid messaging services and growing adoption among businesses. The company highlights that the country represents a major growth opportunity, with a significant portion of internet users yet to engage in online shopping.

Meta officials noted that Indian businesses are increasingly leveraging WhatsApp to connect with customers, facilitate transactions, and provide real-time support. Paid messaging solutions allow companies to scale communications while maintaining efficiency, contributing substantially to Meta’s revenue in the business messaging domain.

The growth in India reflects broader trends in digital commerce, as small and medium enterprises adopt messaging platforms to expand reach, enhance customer engagement, and streamline operations. With rising smartphone penetration and internet access, India continues to be a strategic market for Meta’s business-focused services.

Despite the strong uptake, Meta sees considerable untapped potential. A majority of Indian internet users have yet to shop online, indicating opportunities for businesses to integrate messaging with e-commerce, payment solutions, and customer service. This aligns with Meta’s strategy to develop tools that support digital transactions and business growth.

Analysts point out that India’s contribution to Meta’s business messaging segment underscores the country’s central role in the global digital economy. By offering innovative communication and commerce solutions, Meta is enabling businesses of all sizes to expand their digital presence while driving adoption of its paid services.

The company’s focus on India also emphasizes the need for localized solutions, tailored to meet the requirements of diverse industries and consumer preferences. As business messaging becomes increasingly central to digital commerce, India is expected to remain a key driver of Meta’s growth in this segment, reinforcing its position as a hub for innovation and business communication.