Ranjith Boyanapalli, former Senior Vice President at Flipkart, has unveiled his latest venture, Flash AI, a shopping assistant designed to transform the way people buy online. The platform, launched under his startup Flash.co, is already available in more than 100 countries, marking a strong debut on the global stage.

Flash AI leverages artificial intelligence to simplify the shopping process by allowing consumers to compare products across multiple e-commerce platforms. Users can instantly access detailed specifications, price comparisons, ratings, and customer reviews, enabling smarter and faster purchasing decisions. By consolidating information that is often scattered across different websites, the tool eliminates the hassle of switching between platforms, giving customers a seamless shopping experience.

Boyanapalli, who played a pivotal role in scaling Flipkart’s ecosystem during his tenure, said the goal of Flash AI is to bring transparency and efficiency to online shopping. With the rise of digital marketplaces, consumers are overwhelmed by options, and Flash AI addresses this challenge by functioning as a personalized assistant that does the heavy lifting in product research.

The launch comes at a time when AI-driven consumer tools are rapidly gaining traction worldwide. By combining ease of use with advanced algorithms, Flash AI is positioned to serve as both a productivity enhancer for busy shoppers and a trusted companion for value-conscious buyers. Its early availability across a vast number of countries also highlights the company’s ambition to build a truly global product from day one.

Industry watchers see the platform as a significant step in the evolution of digital commerce, as it bridges the gap between consumer expectations and the often-fragmented online shopping experience. With Boyanapalli’s experience and the growing demand for AI-based solutions, Flash AI is well-placed to redefine the future of e-commerce.