Zomato, one of India’s leading food delivery platforms, has recently announced Bollywood superstar Shah Rukh Khan as the brand ambassador for its latest campaign titled “Fuel Your Hustle.” This collaboration aims to highlight stories of hard work, perseverance, and innovation, values that Zomato believes resonate strongly with its own journey. By associating with Khan, Zomato is reinforcing its message of hustle and determination, connecting deeply with consumers who strive for success against all odds.
The “Fuel Your Hustle” campaign celebrates individuals who embody grit and relentless effort, showcasing notable figures including Shah Rukh Khan, Olympic boxer Mary Kom, music maestro A.R. Rahman, and cricketer Jasprit Bumrah. Through this initiative, Zomato wants to emphasize the importance of discipline and consistency in achieving one’s goals, reflecting the company’s own evolution and growth in the competitive food delivery market.
Zomato’s marketing head, Sahibjeet Singh Sawhney, remarked that Shah Rukh Khan’s inspiring rise from humble beginnings to global stardom mirrors the spirit of hustle that the company champions. Khan’s wide-reaching influence across multiple generations and cultures makes him an ideal figure to inspire the diverse customer base Zomato serves. This partnership is designed to motivate individuals who identify with the daily grind and the pursuit of excellence.
Shah Rukh Khan expressed excitement about joining hands with Zomato, noting that the brand’s journey of innovation and passion for connecting people to great food strongly aligns with his own values. He stated that he is proud to be part of a campaign that celebrates the efforts of every individual working hard to realize their dreams. Khan’s involvement is expected to enhance the campaign’s reach and impact, as his stature and appeal hold a significant sway over millions of fans.
The campaign will feature Shah Rukh Khan prominently across various marketing channels including television advertisements, digital platforms, print media, and outdoor promotions. Zomato aims to create a multi-dimensional marketing approach that not only promotes its services but also inspires its audience to keep pushing forward despite challenges.
This move comes amid intensifying competition in India’s online food delivery sector. Zomato’s chief rival, Swiggy, has been actively expanding its offerings and marketing efforts, venturing into new areas like grocery delivery and quick-commerce. Both players are striving to capture the rapidly growing market, which is expected to exceed $20 billion in annual revenue in the near future. Rising urbanization, increasing disposable incomes, and growing smartphone penetration continue to fuel demand for convenient food and grocery delivery services.
By launching the “Fuel Your Hustle” campaign with Shah Rukh Khan, Zomato is not only promoting its brand but also creating a narrative that resonates with the ethos of its users—people who hustle every day to achieve their goals. The company hopes that this campaign will strengthen customer loyalty and inspire more people to choose Zomato for their food and lifestyle needs.
In conclusion, the partnership between Zomato and Shah Rukh Khan marks a strategic move to connect emotionally with consumers and elevate the brand’s presence in a fiercely competitive market. Through “Fuel Your Hustle,” Zomato underlines its commitment to celebrating resilience and innovation, qualities embodied both by the brand and its new ambassador.
