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Why Founders No Longer Need Developers to Build Tech Products

Prakash Sanker

The journey from a great idea to a fully functional app was once marked by layers of code, complexity, and high costs. It required a dedicated team of developers, months of planning and execution, and a sizable budget to bring it all to life. But today, that narrative is changing, and we’re proud to be at the forefront of this transformation.

At a time when the startup world is moving faster than ever, building software can no longer be a bottleneck. We asked ourselves: What if anyone could describe their idea in simple English and have it live on the internet, which is fully functional, scalable, and beautiful, and that too within minutes?

Even in 2025, many founders, especially non-technical ones, still believe their only path to product is hiring developers or expensive agencies. It’s a mindset built on decades of software development history. But this approach has major downsides: long timelines, high costs, and countless iterations before you get something usable. 

We’re flipping the script by giving founders the power to build full-stack, production-ready applications without writing a single line of code. And this isn’t just another prototype builder or drag-and-drop MVP tool. We’re talking about fully deployed, real apps like e-commerce platforms, SaaS dashboards, marketplaces, booking tools and all launched in minutes, not months.

One early user built a fully operational online store in seven hours. Within the first week, it received over 1,200 orders. That’s not just speed, that’s market traction, achieved without a single developer on payroll.

According to Gartner, 70% of new applications created by enterprises will use low-code or no-code technologies by 2025, a nearly threefold increase from 2020.The global low-code market is expected to grow to $36.43 billion by 2027, with a fast growth rate of 26.1% each year. This shows how quickly more people are turning to these tools.

From solopreneurs in Mumbai to indie hackers in London to side hustlers in San Francisco, founders across the world are launching real businesses using our platform. What unites them isn’t a technical background; it’s vision, speed, and execution.

One thing we’re seeing across the board: our users are committed. Daily Discord conversations, GitHub integrations, feature testing, and high-frequency app iterations. By eliminating the need for technical expertise, we’re helping democratize innovation. Great ideas shouldn’t be locked behind the gatekeepers of code. Whether you’re a 21-year-old in Jaipur with a SaaS idea or a small business owner in Leeds looking to digitize your services, now you can build your product, test your market, and go live in less than 15 minutes.

We believe the next wave of startups will be built by thinkers, not just tinkerers. If the last decade was about technical founders building software companies, this one is about domain experts building companies without needing developers at all. Our goal is to empower millions of non-technical creators with superpowers. This is no longer a niche trend; it’s a new way of building, one where anyone with an idea can build a business.

About Launch-
Launch is an AI-native website and app builder designed to help anyone, from non-coders to developers, build full-stack, production-ready applications in under 15 minutes. With seamless backend integrations, no-hassle database management, and built-in support for tools like Stripe and Authentication, Launch eliminates technical roadblocks so you can focus on building what matters. 

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