Madison Loop, a leading player in India’s integrated media and marketing landscape, has named Sudarshan Karandikar as its new Vice President. Karandikar’s appointment comes at a pivotal moment, as the company sharpens its focus on digital innovation and data-driven marketing to meet the evolving needs of its clients.
Karandikar brings over 17 years of rich industry experience to Madison Loop, with a proven track record of building high-performing teams across digital marketing and strategically steering campaigns that drive measurable impact. Prior to joining Madison Loop, he led marketing and digital operations at prominent firms including GroupM and Mindshare, where he played a key role in delivering innovative omnichannel campaigns and securing high-value brand partnerships.
In his new capacity, Karandikar will oversee the expansion of Madison Loop’s digital services portfolio, working closely with creative, analytics, and client service teams to design campaigns powered by analytics, AI insights, and performance marketing tools. His remit also includes strengthening the agency’s consulting offerings—helping clients leverage emerging formats like connected TV, programmatic audio, and influencer marketing for a more targeted and measurable impact.
Madison Loop has built a reputation for delivering purpose-driven integrated campaigns spanning digital, content, social, and brand storytelling. The firm is now enhancing that approach by embedding stronger digital activation models—something that Karandikar’s expertise in strategic planning and performance-driven media is well-suited to support.
Industry observers view this move as Madison Loop’s bet on elevating digital maturity and strengthening measurable client outcomes. With Karandikar guiding its accelerated investments in technology, analytics, and measurement frameworks, the agency aims to deepen its consulting relationships and expand in high-growth sectors such as fintech, e-commerce, and consumer durables.
Karandikar’s arrival also reflects the growing emphasis globally on talent leadership to enable the intersection of creativity, data, and technology. His previous successes in leading digital transformation programs and media strategies offer Madison Loop a competitive advantage in designing future-ready campaigns tailored for a landscape shaped by privacy regulation, fragmented media consumption, and AI-powered consumer targeting.
Madison Loop CEO and leadership welcomed Karandikar as an instrumental addition to its leadership team. With a shared vision around transformation and growth, they anticipate that his strategic capabilities will accelerate the agency’s mission to deliver digitized experiences rooted in data and innovation.
As the digital marketing space becomes increasingly dynamic—marked by rapid adoption of AI, automation, and cross-platform consumer journeys—Karandikar’s mandate will be to ensure Madison Loop remains at the forefront of emerging trends, optimizing brand engagement outcomes through scalable, metrics-driven strategies.
Sudarshan Karandikar officially joins Madison Loop this month, and is expected to begin spearheading new client programs and agency initiatives immediately. His appointment signals a clear commitment by the firm to strengthen its digital capabilities, reinforce client impact, and carve a leadership position in India’s increasingly sophisticated marketing services market.
