ServiceNow today announced a strategic alliance with the Ferrari Hypercar team, becoming its Official AI platform partner to enhance performance, coordination, and business excellence across global hypercar operations.

The collaboration spans Ferrari’s endurance racing involvement and its enterprise ecosystem. ServiceNow’s AI-powered solutions now support real-time decision-making during races and unify workflows across Ferrari’s commercial and operational arms. From race engineers assessing component faults to global dealer teams handling service tickets, the integrated platform gives Ferrari a single source of truth across 25,000 employees, dealers, suppliers, and contractors in 180 locations across 60+ countries.

Built initially in late 2024, the custom ServiceNow application allows Ferrari’s Hypercar division to monitor vehicle issues, track testing updates, and maintain full traceability during validation cycles—critical in high-stakes endurance events like the FIA World Endurance Championship. The system has already been used in Ferrari’s recent championship-winning campaign.

Beyond live operations, Ferrari has deployed a One Digital Portal—powered by ServiceNow—serving as a central hub across the company’s luxury, racing, and lifestyle divisions. This portal helps streamline IT service management, governance, compliance, and customer service functions globally, improving transparency and response times.

ServiceNow’s GVP for Southern Europe, Middle East & Africa, Fabio Spoletini, commented: “When milliseconds matter and excellence is the standard, ServiceNow helps Ferrari stay ahead.” Antonio Torretta, Ferrari’s Head of IT Strategy and Governance, added that the alignment showcases how the right platform can convert pressure into performance and transformation. The partnership traces its origins to a 2019 initiative aimed at increasing operational visibility for Ferrari’s racing operations. Since then, it has evolved into an enterprise-wide modernization effort across the brand’s global footprint.

Industry analysts call the deal a powerful example of AI-enabled digital transformation in performance-critical environments. ServiceNow isn’t just enabling Ferrari’s track performance—it’s helping unify complex enterprise workflows, supporting supply chain resilience, governance, and branding under a single digital fabric.

Looking ahead, the partnership is poised to offer further innovation opportunities. ServiceNow’s continuous enhancements to its AI platform are expected to deliver predictive capabilities—such as anticipating part failures or optimizing logistics—while Ferrari gains scalable collaboration tools for its global network.

This alliance represents a growing trend of enterprise software platforms embedding deeply within marquee global brands. For ServiceNow, known for its AI-first workflow automation suite, the Ferrari partnership serves as both a validation of platform robustness and a high-profile showcase for AI-driven operations in automotive and high-performance workstreams.

In summary, ServiceNow’s collaboration with the Ferrari Hypercar team combines precision, agility, and AI-driven workflow orchestration. It supports real-time performance on the track while powering enterprise operations behind the scenes—elevating Ferrari’s digital transformation journey and demonstrating the potential of AI platforms in high-pressure, high-speed domains.