Salesforce has partnered with Kolkata’s Sister Nivedita University to establish a state‑of‑the‑art CRM and AI skills laboratory on campus, aimed at equipping approximately 1,000 students annually with practical, industry-ready expertise. Designed as a first-of-its-kind collaboration in Eastern India, the lab will integrate Salesforce platforms such as Sales Cloud, Service Cloud, Marketing Cloud, and Agentforce into SNU courses across engineering, management, media, and agriculture.

The cross-disciplinary curriculum comprises dedicated lectures, hands-on labs, and guided learning paths powered by Salesforce’s Trailhead platform. Students will receive training toward globally recognised Salesforce certifications, work on real-world projects, and benefit from mentorship opportunities. Their profiles will also be shared with partner companies for potential placements, bridging the gap between academia and employment.

To ensure effective delivery, Salesforce and Bong Bong Academy—its workforce development partner—will provide licensing, curriculum co-development, and faculty training through a “Train-the-Trainer” initiative. This approach aims to empower instructors to deliver and support CRM and AI learning effectively.

Beyond CRM and AI, SNU plans to explore tools like Tableau to support a broader campus-wide digital transformation. Administrators at the university view this as a leap toward outcome-driven, applied learning aligned with India’s National Education Policy, believing such industry-academia synergy will better prepare graduates for a fast-evolving job market.

Salesforce India’s leadership described the lab as a blueprint for nurturing local talent in the digital economy, stating the collaboration reflects the company’s ambition to empower a digitally fluent workforce. SNU’s dean echoed this sentiment, calling it a transformative movement aimed at cultivating agile, globally competitive graduates.

As demand for CRM, analytics, and AI skills continues to rise, this initiative reflects a strategic effort by both Salesforce and SNU to respond to India’s talent needs. By blending Salesforce’s proven technology with local academic infrastructure, the laboratory is poised to shape a new generation of digitally conditioned professionals ready to thrive in tomorrow’s economy.