Mumbai-based fertility-tech startup Luma Fertility has raised $4 million in seed funding to expand its presence across major Indian cities and redefine fertility care with technology-led solutions. The round was led by Peak XV Partner’s Surge platform, with participation from prominent healthcare investors Ameera Shah, Executive Chairperson of Metropolis Healthcare, and Vijay Taparia, Chairman of B2V Ventures.

Founded by Neha K Motwani, previously the founder of Fitternity, which was acquired by Cure.fit in 2021, Luma Fertility launched its flagship clinic in Bandra West, Mumbai. Spread across 6,000 sq ft, the facility delivers a full spectrum of fertility services, including IVF, egg and embryo freezing, preconception counseling, and fertility assessments. Central to its offering is LumaAI, an AI-powered patient engagement and decision-making tool designed to improve outcomes and transparency in fertility care.

Leading the clinical front is Dr. Chirag Shah, one of India’s most experienced embryologists with over 10,000 IVF cycles to his credit. Under his leadership, Luma emphasizes clinical openness with a see-through embryology lab and a patient-first model. Since its launch, the clinic has conducted over 500 consultations and operates with a 20-member team, including two full-time doctors.

The fresh capital will be used to scale Luma’s clinic footprint in Mumbai and expand to new locations in Bengaluru, Hyderabad, Pune, and Delhi over the next two years. This strategic move aligns with the growing demand in India’s fertility market, currently valued at $1.5 billion and expected to grow at a CAGR of 12.7% to reach $4.41 billion by 2033.

Luma enters a landscape ripe for disruption. Despite growing demand, many fertility clinics still rely on outdated practices, lack transparency, and provide inconsistent patient experiences. Luma’s integrated model of tech-enhanced consultations, AI-assisted decision tools, and consumer-first care aims to set a new benchmark for how fertility services are delivered in India.

With this funding, Luma joins a growing wave of health-tech startups focused on combining clinical excellence with digital innovation. The startup’s emphasis on accessibility, transparency, and AI support positions it to be a key player in modernizing reproductive healthcare in urban India.