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Kumar Chander Appointed as CEO & MD at Wipro Consumer Care

Kumar Chander

Wipro Consumer Care & Lighting, a division of Wipro Enterprises, has confirmed that Kumar Chander will take over as Chief Executive Officer and Managing Director effective February 1, 2026, succeeding Vineet Agrawal who will retire after a 40‑year tenure at the company. The leadership change aligns with Wipro’s long-term strategy to deepen its FMCG reach and strengthen its global operations.

Chander currently serves as President for Southeast Asia and Yardley India within Wipro Consumer Care, overseeing markets across Singapore, Malaysia, Indonesia, Vietnam, China, South Africa, and the Middle East. With 33 years of experience within the enterprise, he has been instrumental in driving market leadership—especially in Malaysia, where the business secured the top position in personal care under his guidance.

Vineet Agrawal, who guided the company from a ₹300 crore domestic business in 2003 to over ₹10,600 crore with presence in more than 60 countries, will step down in January 2026. His leadership included 15 acquisitions and the transformation of Santoor into one of India’s leading soap brands, significantly expanding the company’s global brand portfolio.

Azim Premji, Chairman of Wipro Enterprises, praised Agrawal’s legacy and expressed confidence in Chander’s ability to lead the next phase of growth. “Kumar’s strategic insight and execution capability, demonstrated across both domestic and international markets, make him exceptionally well‑placed to navigate Wipro’s future trajectory,” he stated.

Chander, reflecting on the announcement, described it as “an honour and privilege” to helm the company. He affirmed his commitment to building on Agrawal’s foundation and emphasized continuing the company’s mission to grow responsibly and innovatively across global markets .

Wipro Consumer Care & Lighting is a global FMCG entity with a workforce of over 10,000 across 16 manufacturing facilities, operating in product categories that span skin care, personal care, home care, lighting, and seating. Under Chander’s leadership, industry analysts expect the company to sharpen its focus on brand differentiation, explore acquisition-led expansion, and pursue opportunities in both emerging and mature markets.

This leadership transition marks a strategic pivot for Wipro’s consumer arm, signaling its intent to accelerate growth with renewed energy and a global outlook. Chander’s proven leadership in international markets positions him to guide the brand through evolving consumer preferences and competitive dynamics.

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