JSW Sports has announced the appointment of veteran journalist and media strategist Gaurav Kalra as its new Chief Content and Marketing Officer. In his new role, Kalra will be responsible for shaping and executing the organization’s overarching content strategy while strengthening its marketing approach to connect more deeply with sports audiences in India and beyond.
With a career spanning over two and a half decades, Kalra brings extensive experience across sports journalism, digital storytelling, and broadcast production. He has held leadership roles at some of the country’s most prominent media houses, including Network18, CNN-News18, and ESPN, where he covered landmark events such as Cricket World Cups, Olympic Games, and global tennis tournaments. His voice and editorial insight have played a formative role in how Indian audiences have consumed and understood international sports over the years.
Kalra began his media journey with BITV in 1996 and later contributed to organizations such as Trans World International and Wisden. He is known for combining deep sports knowledge with innovative storytelling formats—both on traditional television and across emerging digital platforms. His most recent role saw him leading editorial strategy and content development at JioStar as Vice President of Current Affairs, where he curated multi-platform narratives that bridged information with entertainment, particularly in the realm of sports and youth culture.
In joining JSW Sports, Kalra is expected to help scale up the company’s visibility, athlete narratives, and brand-led campaigns. His appointment comes at a time when sports brands are evolving rapidly, leaning into digital-first strategies, influencer ecosystems, and fan-centric content creation to grow loyal communities. Kalra’s task will be to bring coherence and impact to these content efforts—leveraging both long-form editorial and real-time engagement to amplify JSW Sports’ portfolio, which includes its support of top-tier Indian athletes and franchises like Delhi Capitals and Bengaluru FC.
Commenting on the appointment, JSW Sports emphasized that Kalra’s arrival is part of its long-term vision to become a leading voice in the Indian and global sports ecosystem, not just through athletic performance, but also through the stories it tells and the values it represents. The company sees content as a strategic pillar in shaping public perception, building brand equity, and inspiring the next generation of athletes and fans.
Kalra’s deep understanding of sports media, combined with his leadership in editorial innovation, positions him as a key figure in JSW Sports’ next phase of growth. As he takes the helm of content and marketing, the company is expected to launch more original programming, player-focused narratives, and cross-platform initiatives aimed at expanding the fan base and engaging audiences in more meaningful and immersive ways.
