HP India has announced Bollywood star Ayushmann Khurrana as the brand’s new ambassador, marking a strategic initiative to reinforce its message of individual empowerment through technology. The partnership is designed to align the global tech giant with Khurrana’s image as a progressive, socially conscious influencer whose ethos of integrity, adaptability, leadership, and teamwork resonates deeply with HP’s brand values.

The new campaign celebrates authenticity and innovation, extending beyond Khurrana to feature his brother, actor Aparshakti Khurana, adding a personal and relatable touch. Their joint appearance underscores themes of collaboration and familial connection, reinforcing HP India’s narrative of technology fostering human bonds in an increasingly digital world.

Ayushmann, a National Award winner for Andhadhun and UNICEF India’s National Ambassador alongside cricket legend Sachin Tendulkar, brings considerable credibility. He has been recognized twice by TIME magazine’s “100 Most Influential People” list and recently joined the Oscar voting body—credentials that highlight his growing influence and trustworthiness among audiences and brands alike.

HP’s decision to bring on Khurrana follows its high-profile global tie-ups with Ferrari and Real Madrid, signaling its intent to modernize and localize its brand storytelling in India through culturally relevant ambassadors who epitomize both innovation and purpose.

Through this collaboration, HP India aims to deepen its connection with consumers by championing the theme of “technology as an equalizer”—empowering individuals to push boundaries, pursue creativity, and foster change. As digital adoption evolves, the brand hopes Khurrana’s authentic persona and socially aware journey will inspire trust and emotional engagement across its product portfolio—from personal devices to enterprise solutions.

This alliance marks another milestone in Khurrana’s expanding repertoire of brand collaborations, reinforcing his appeal as a relatable yet progressive youth icon. With his advocacy for meaningful narratives and thought-provoking cinema, he aligns naturally with HP’s aspiration to craft technology-driven stories that uplift lives and shape the future.