Zinnov, a global management and strategy consulting firm, has appointed Aparna Krishnamurthy as Director of Marketing, a move that signals the company’s intent to strengthen its brand identity and elevate its strategic marketing efforts. In her new role, Krishnamurthy will head marketing initiatives for Zinnov’s Strategy Practice, which includes crafting a distinct narrative for the brand, driving thought leadership, building demand generation campaigns, and enhancing overall visibility in the global consulting landscape.

With nearly two decades of industry experience, Krishnamurthy brings with her a diverse marketing background and an ability to translate complex business goals into cohesive, multi-channel marketing strategies. Prior to joining Zinnov, she held leadership roles at some of the most respected technology companies, including Akamai Technologies, Oracle, and Wipro. At Akamai, she played a crucial role in leading brand and field marketing in India, and her efforts significantly contributed to growing the company’s market presence in the region. During her tenure at Oracle, she handled global demand generation and partner marketing initiatives, aligning marketing functions with revenue targets and channel development. At Wipro, she contributed to shaping the marketing strategy for its consumer business, gaining valuable experience in both B2B and B2C ecosystems.

Krishnamurthy’s appointment comes at a critical juncture for Zinnov, as the firm continues to expand its global footprint and deepen its services in areas such as digital engineering, enterprise transformation, and AI-led innovation. Her strategic focus is expected to bring fresh energy to Zinnov’s marketing engine, particularly in positioning the firm as a trusted advisor to enterprises navigating digital growth and operational agility. She is expected to play a key role in strengthening Zinnov’s brand voice across different markets and enhancing its intellectual property through high-impact content and outreach.

Academically, she holds a Bachelor’s degree in Information Science from BMS College of Engineering, a Master’s degree in Information Technology from Virginia Tech, and an MBA in Systems Management from SP Jain Institute of Management and Research. This blend of technical and managerial education gives her a well-rounded perspective on how to communicate complex technology-led offerings to enterprise clients and decision-makers.

Aparna Krishnamurthy is also known for her active involvement in professional development communities and industry events. She has been recognized by BusinessWorld as part of its ‘Marketing World 40 Under 40’ list, which celebrates India’s most promising young marketing leaders. She has delivered talks at prominent forums, including leadership development sessions for aspiring professionals, and is a firm advocate of women in technology and leadership.

Operating from Zinnov’s Bengaluru office, Krishnamurthy’s appointment underscores the firm’s larger objective of integrating strong marketing capabilities with its consulting expertise. As Zinnov continues to scale across domains such as intelligent automation, generative AI, and business model transformation, her leadership is set to enhance the company’s positioning and create stronger engagement with global enterprises looking to innovate and grow.