Meta Platforms has announced the appointment of Arun Srinivas as its new Managing Director and Country Head for India, effective July 1, 2025. The move positions Srinivas at the forefront of steering Meta’s growth, innovation, and regulatory engagement in one of its most strategic global markets.

Currently leading Meta India’s advertising division since 2022, Srinivas has been pivotal in scaling the company’s ad business through deeper collaborations with brands, agencies, and developers. His success in this role was recognized by internal promotion to the broader India mandate . He will continue to report to Sandhya Devanathan, who recently expanded her responsibilities to include Southeast Asia.

Srinivas brings nearly three decades of cross-industry experience, with leadership roles spanning Hindustan Unilever, Reebok, Ola, and WestBridge Capital. A postgraduate from IIM Kolkata, his tenure at Meta since 2020 has focused on implementing AI-driven formats like Reels and messaging-based campaigns, attracting top-tier advertisers.

His appointment arrives amid heightened regulatory scrutiny. In November 2024, India’s Competition Commission fined Meta for antitrust violations and imposed a five-year ban on WhatsApp data sharing for advertising. The ban was temporarily stayed by a tribunal earlier this year, and Srinivas’s promotion follows as Meta strategizes engagement with Indian authorities.

Internal Meta sources affirm that Srinivas will spearhead the “India charter,” strengthening connections with the country’s leading brands, platforms, and developer communities—to further cement Meta’s role as a key business enabler.

Industry analysts suggest that Srinivas’s elevated role reflects a strategic push by Meta to reinforce its leadership under a seasoned business-builder familiar with both regulatory landscapes and commercial innovation.