Canon India has expanded its Cinema EOS Ambassador roster by appointing veteran cinematographers Kiran Deohans and Sudhir Koushik, reinforcing its commitment to celebrating storytelling excellence and visual innovation.

Kiran Deohans, renowned for iconic Hindi films such as Jodhaa Akbar, Kabhi Khushi Kabhie Gham, and Qayamat Se Qayamat Tak, brings decades of experience to the role. He joins Canon’s select group of ambassadors celebrated for their ability to transform narratives through exceptional visual storytelling. His appointment underscores Canon’s dedication to nurturing masterful cinematic expression and inspiring emerging filmmakers across India.

Also recognized is Sudhir Koushik, a distinguished contributor to India’s unscripted storytelling landscape. His deep expertise and innovative approach in documentary and reality-based content have helped elevate the craft. Joining the Ambassador Program highlights Canon’s increasing focus on diverse formats, acknowledging the creative prowess required in non-fiction storytelling environments.

Both ambassadors will play a pivotal role in Canon’s broader mission to enrich the filmmaking community. Their responsibilities will include sharing practical insights, mentoring emerging talent, and actively participating in workshops, technical sessions, and demonstrations organized across India. These initiatives aim to deepen engagement with the full Cinema EOS lineup—from the compact C80 to the powerful C400—as well as Canon’s broader mirrorless and video systems.

Canon’s Cinema EOS Ambassador Program unites accomplished cinematographers who embody the brand’s vision: bridging technical innovation with creative storytelling. By tapping these ambassadors, Canon continues to drive its video-first strategy—empowering professionals to explore new creative horizons and leverage its cutting-edge camera ecosystems.

With Kiran Deohans and Sudhir Koushik on board, Canon India not only strengthens its technical credibility but also underscores the evolving narrative landscape. From feature films to reality content, these appointments reinforce the importance of visual expertise and storytelling depth in shaping the future of cinematic arts in India.