Global cloud communications company Infobip has entered into a multi-year partnership with the MoneyGram Haas F1 Team, aiming to revolutionize fan engagement through advanced digital communication channels. This collaboration seeks to bring fans closer to the action by leveraging Infobip’s expertise in messaging technologies.

The partnership will utilize platforms such as Rich Communication Services, WhatsApp, and in-app messaging, integrated with agentic artificial intelligence, to create interactive and personalized experiences for fans. These technologies are designed to provide real-time updates, facilitate direct interactions, and offer exclusive content, thereby enhancing the overall fan journey.

Infobip’s messaging channels have seen increasing popularity globally, with significant growth in regions like North America and the UK. The company’s solutions are well-suited to deliver engaging experiences across various touchpoints, from marketing initiatives to customer support. By implementing these tools, the MoneyGram Haas F1 Team aims to deepen its connection with fans, fostering loyalty both on and off the track. The collaboration was officially launched during the Miami Grand Prix, held from May 2 to 4, 2025, at the Miami International Autodrome. This event marked the beginning of the partnership’s efforts to redefine fan experiences in the world of Formula 1.

Infobip, recognized as Croatia’s first unicorn company, reported revenues exceeding €1.8 billion in 2024. The company provides communication tools to major global enterprises, including Google and Uber, enabling them to engage customers through various channels like WhatsApp, RCS, and Apple Messages for Business. Additionally, Infobip has a strong presence in the automotive sector, assisting manufacturers such as Toyota, Nissan, and Mahindra in enhancing customer experiences using AI-driven solutions.

The MoneyGram Haas F1 Team, based in Kannapolis, North Carolina, is currently competing in its tenth season in the FIA Formula 1 World Championship. As the only American team in the series, Haas F1 has established itself as a competitive force, with operations extending to Banbury, England, and Maranello, Italy. The team’s technical partnerships with Scuderia Ferrari and Toyota GAZOO Racing underscore its commitment to excellence in motorsport.

This strategic alliance between Infobip and the MoneyGram Haas F1 Team represents a significant step toward integrating advanced communication technologies into the realm of sports entertainment. By focusing on delivering enriched, real-time interactions, the partnership aims to set new standards in fan engagement within Formula 1.