Freshworks has announced a strategic distribution partnership with Nextgen Connect, appointing the Australian distributor as its primary partner for Australia and New Zealand. This collaboration aims to broaden the reach of Freshwork’s AI-driven service software across mid-market and enterprise sectors in the region.

Nextgen plans to utilize its comprehensive channel services model, which integrates pipeline generation through oSpace, brand awareness via Elastic Digital, and its AWS Cloud Marketplace practice. This approach is designed to effectively introduce Freshworks’ suite of products to a wider audience.

Neels Du Plooy, Head of Partners and Alliances ANZ at Freshworks, emphasized the significance of this partnership, stating that there is “enormous potential” in assisting more businesses across Australia and New Zealand to harness the benefits of AI-powered services. He noted that achieving this at scale necessitates a distribution partner with the right capabilities.

Wendy O’Keeffe, Managing Director at Nextgen Connect, expressed enthusiasm about the collaboration, highlighting the goal of building, developing, and scaling the partner landscape in Australia and New Zealand. She mentioned that this would be achieved by offering channel services and proactive partner engagement, supported by a dedicated partner development manager.

Du Plooy further elaborated on the alignment between the two companies, noting that both organizations are focused on simplifying complex technology and prioritizing partners. He praised Nextgen’s strong reputation for working closely with vendors and partners, not merely pushing products but genuinely driving business outcomes.

Through this partnership, Freshworks aims to provide more businesses in the region with access to modern, AI-powered tools. Du Plooy highlighted that the deal would help scale Freshworks’ presence, onboard new partners, and expedite the delivery of solutions to customers. He also pointed out that existing and new partners would benefit from increased resources, enhanced enablement, and easier access to tools that customers are increasingly seeking. For instance, with Freddy AI Agent, partners can offer customers a fully autonomous support experience that is operational within minutes, without the need for coding or consultants.

This strategic alliance between Freshworks and Nextgen Connect marks a significant step towards expanding the availability of AI-powered service software in the Australian and New Zealand markets, aiming to deliver tangible value to businesses and their customers.