Coforge, a global digital services and solutions provider, has announced a strategic alliance with Nylas, a leading communications API platform, to enhance customer engagement and streamline scheduling within the Salesforce ecosystem. This collaboration aims to deliver a more connected and intelligent experience for enterprises using Salesforce by embedding advanced communication functionalities directly into the CRM platform.
The partnership brings together Coforge’s deep experience in Salesforce implementation with Nylas’ robust communication infrastructure, which includes APIs for email, calendars, and scheduling automation. The integration is expected to reduce operational complexity, improve communication workflows, and empower users to manage customer interactions with greater efficiency. One of the key features of this joint solution is the ability to automate and manage scheduling within Salesforce. This function is particularly useful for businesses that rely on high volumes of customer interaction, such as sales teams or service organizations. By simplifying the appointment booking process and centralizing communications, the solution helps teams spend more time engaging meaningfully with customers and less time on administrative tasks.
The offering is designed to address longstanding challenges in the CRM space, especially for franchise-based organizations. In many cases, franchisors and franchisees operate on disconnected email systems, making unified communication and coordination difficult. With the new Coforge-Nylas solution, these entities can collaborate more seamlessly through a standardized, Salesforce-native interface that allows for synchronized scheduling and centralized customer management.
Vinay Rawat, Senior Vice President of Salesforce and Digital Process Automation at Coforge, emphasized the significance of this initiative. “Our collaboration with Nylas aligns with our commitment to providing intelligent and results-driven solutions to our clients. By integrating advanced communication capabilities into Salesforce, we are not only enhancing user productivity but also delivering a more engaging and responsive customer experience,” he said.
Christine Spang, Co-Founder and CEO of Nylas, also highlighted the benefits of the partnership. “Teaming up with Coforge gives us the opportunity to bring our powerful communication tools to a broader audience. Together, we are enabling organizations to rethink how they manage customer interactions — from scheduling to real-time engagement — all within a secure and scalable framework,” she noted.
In a business environment where customer experience is increasingly tied to speed, personalization, and efficiency, the Coforge-Nylas partnership positions itself as a timely solution. By embedding intelligent APIs into an already familiar platform like Salesforce, the companies are offering enterprises a way to extend their CRM capabilities without having to overhaul existing systems.
The integration is already being piloted across several industries, and the early feedback has been positive. Businesses are reporting improved scheduling accuracy, faster response times, and a reduction in communication gaps across departments.
As digital transformation continues to redefine customer relationship management, collaborations like this one underscore the importance of innovation, interoperability, and automation in enterprise software. The Coforge and Nylas alliance is set to play a pivotal role in shaping the future of CRM-driven customer engagement.
