At the inaugural of the World Audio Visual & Entertainment Summit (WAVES) held in Mumbai, Adobe announced a series of initiatives aimed at bolstering India’s burgeoning creator economy. These efforts align with the Government of India’s “Create in India, Create for the World” campaign, underscoring Adobe’s commitment to fostering digital innovation in the country.

A highlight of Adobe’s announcement was the expansion of Adobe Express, a lightweight content creation application. The platform has experienced a threefold increase in monthly active users in India over the past year. To further drive adoption, Adobe plans to introduce over one million localized templates in eight Indian languages and offer reduced pricing plans.

In collaboration with Tata Consultancy Services (TCS), Adobe is set to launch the AI-powered Creative Experience Studio (ACES). This studio will merge Adobe’s creative and AI technologies with TCS Interactive’s digital services expertise to deliver content and marketing experiences tailored to the Indian market. Adobe is also focusing on educational initiatives. A strategic collaboration with the Indian Institute of Creative Technology (IICT) will provide students with free access to Adobe Creative Cloud, develop curriculum content, train faculty, and offer mentorship opportunities. Additionally, a memorandum of understanding with Accenture aims to support students at over 50 design institutes across India, including the formation of an advisory board, internships, and employment opportunities. This partnership also seeks to promote creativity in government-run schools through the establishment of creativity clubs. 

To assist Indian creators in reaching global markets, Adobe is collaborating with the WAVES Bazaar, a new digital marketplace launched by the Government of India. As part of this collaboration, Adobe will offer discounted Creative Cloud subscriptions and provide marketing tools to sellers. Finalists of the Creatosphere challenge, a government initiative to spotlight creative talent, will be granted access to Adobe’s tools. 

In partnership with the Ministry of Education, Adobe is deploying its tools and training in PM SHRI and CBSE schools, including Kendriya Vidyalayas, Army Public Schools, and Reliance Foundation Schools. These efforts aim to integrate digital creativity and AI skills into the K–12 curriculum. 

Adobe also announced advancements in its AI technology portfolio. New Firefly AI models will enhance text-to-image and video capabilities, while the integration of Agentic AI into Creative Cloud and Acrobat is expected to streamline workflows. A content authenticity app, currently in public beta, has been introduced to allow creators to attach verifiable credentials to their digital work. India hosts Adobe’s largest workforce outside the United States, with over 8,500 employees across five campuses. The company plans to expand further with the establishment of a new office in Noida, Uttar Pradesh, by early 2026.