Anitha Prakash, ex- marketing operations specialist at Hitachi Vantara has now joined forces with HCLSoftware to lead their marketing team as their Deputy General Manager Marketing. Following her time at Hitachi Vantara as Channel Marketing Manager-APAC, Prakash, who has over 15 years of marketing expertise in Asia-Pacific markets, joins HCLSoftware. With an emphasis on partner interaction, campaign management, and marketing operations, she oversaw channel marketing projects throughout the area. Building go-to-market initiatives that bolstered revenue growth and improved partner cooperation was her responsibility.

Prior to her role at Hitachi Vantara, Prakash held marketing operations and field marketing responsibilities within the same organization. She worked extensively on partner events, integrated campaigns, and field marketing programs aimed at improving market reach across APAC. Earlier in her career, Prakash worked at Accenture as a Knowledge Transition Lead, overseeing the transition of knowledge assets during key organizational processes. She also served as a Project Coordinator at Hewlett Packard Sales India Pvt. Ltd., where she was responsible for supporting project management and coordination activities.

At HCLSoftware, Prakash’s role as Deputy General Manager, Marketing will involve leading key marketing functions, supporting channel development, and contributing to the company’s expansion initiatives across multiple global markets. HCLSoftware, a division of HCLTech, develops, markets, sells, and supports more than 30 product families across Digital Transformation, Data & Analytics, AI and Automation, and Cybersecurity sectors. Prakash’s appointment comes as HCLSoftware recently marked its fifth anniversary, celebrating a period of innovation and expansion in the enterprise software sector.

Her experience in managing APAC-wide partner ecosystems, marketing operations, and strategic marketing programs is expected to contribute to HCLSoftware’s ongoing efforts to build stronger partner alliances and enhance its brand visibility globally, and Anitha is all set to lead their team with pure devotion.