SAP Asia Pacific (APAC) has announced the appointment of Simon Davies as President for the newly-formed APAC region, effective immediately. Based in Singapore, Davies will lead strategy, operations, sales, services, and partnerships while overseeing more than 31,000 employees across 78 offices in Asia Pacific. His appointment follows Paul Marriott’s decision to return to Europe after five years in the role to be closer to family.

With SAP’s market units spanning Australia and New Zealand (ANZ), Greater China, India, Japan, Korea, and Southeast Asia, Davies will steer the company’s efforts in providing digital transformation solutions to leading enterprises, including NEC Corporation, Coles Group, Wipro, Fujitsu Limited, Shiseido, Hyundai Motor Company, Kia Corporation, Himalaya, Cochlear, and Japan Airlines.

Davies brings over 25 years of experience in the IT sector, having worked with global technology giants such as Microsoft, Salesforce, and Oracle. Before joining SAP, he served as Senior Vice President and General Manager of Asia Pacific and Japan at Splunk, a position he held for more than three years. Additionally, Davies serves on the board of several pre-IPO technology firms and is a member of the Australian Institute of Company Directors (MAICD).

Manos Raptopoulos, Chief Revenue Officer for APAC, EMEA, and MEE, expressed confidence in Davies’ leadership, stating, “Our next chapter is being fuelled by accelerated cloud and AI innovation, underpinned by our purpose, our people, and our partnerships. Simon combines experience in Asia’s fast-growth, innovation-hungry markets with proven expertise in building high-performance, diverse, and inclusive teams. I’m confident that under Simon, SAP APAC will build on the tremendous momentum established during Paul’s leadership and continue to be a catalyst for innovation and supporting customer success.”

Speaking on his new role, Simon Davies remarked, “I’m very excited for this new chapter to begin. Across Asia Pacific and Japan, we see forward-thinking businesses accelerating strategic transformation supported by SAP. Establishing a solid foundation in the cloud and leveraging business data is the gateway to exploring new avenues of growth in areas like artificial intelligence, data analytics, and sustainability.”