In a strategic move to enhance digital transactions and customer engagement, PayU has partnered with AdvantageClub.ai, enabling seamless redemption of loyalty points and wallet balances at checkout on its merchant platforms. The collaboration is set to simplify digital payments while strengthening customer retention for businesses.

By integrating AdvantageClub.ai’s platform into PayU Checkout, users can directly redeem their rewards during online purchases. This streamlined process is expected to offer a more seamless payment experience while driving higher redemption rates. AdvantageClub.ai, which caters to over 5.5 million users across 100 countries, boasts an impressive reward redemption rate exceeding 95%. For businesses leveraging PayU’s payment ecosystem, the partnership provides access to AdvantageClub.ai’s extensive loyalty network, comprising over 1,000 corporate clients and 10,000+ brand options. Merchants are anticipated to benefit from increased transaction volumes and enhanced customer engagement, as loyalty programs are known to encourage repeat purchases and brand loyalty.

Nikhil Mehta, Senior Vice President – Partnerships & Payments Strategy at PayU, emphasized the alignment of this partnership with PayU’s commitment to expanding its loyalty and rewards ecosystem. “Integrating AdvantageClub.ai will provide merchants with more tools to drive customer engagement,” he stated, highlighting the value of offering seamless rewards redemption at checkout.

AdvantageClub.ai specializes in corporate rewards and employee engagement, offering solutions such as wellness programs, sales incentives, and flexible benefits. With this collaboration, businesses can integrate these rewards directly into their digital payment processes, making it easier for employees to utilize their benefits effectively.

Sourabh Deorah, CEO of AdvantageClub.ai, underscored the impact of the partnership in bridging the gap between corporate rewards and digital transactions. “Streamlining rewards redemption at checkout enhances convenience for users while creating more engagement opportunities for businesses,” he noted.