Netcore Cloud has announced the appointment of Nishant Arora as Senior Vice President of Marketing. With nearly two decades of experience in the SaaS industry, Arora has a proven track record of driving hypergrowth for companies, scaling them into multi-billion-dollar enterprises.

Prior to joining Netcore Cloud, he was the Senior Director in the marketing team at Sprinklr. He also played a pivotal role at Freshworks, leading product marketing in IT and transforming it into the company’s fastest-growing product. Additionally, during his tenure at IBM, he spearheaded marketing initiatives for Data and AI software.

Siddharth Gopalkrishnan, Chief Operating Officer of Netcore Cloud, expressed his enthusiasm for Arora’s appointment, stating, “Nishant Arora’s impressive experience in launching and scaling high-growth SaaS products aligns perfectly with Netcore Cloud’s vision. His expertise in growth marketing and product positioning will be invaluable in helping us position Netcore Cloud as a leading MarTech SaaS player, competing with the best globally. We’re excited to have Nishant on board.”

Arora also shared his excitement about the new role, emphasizing Netcore Cloud’s potential in the customer engagement market. “With more than 6,500 customers leveraging our AI-powered, and intuitive products, Netcore Cloud has been quietly disrupting the customer engagement market. I look forward to helping Netcore Cloud unlock profitable growth by strengthening our brand and accelerating demand with our innovative products. I am honored to join this incredible team,” he said.