Voltas Appoints Pragya Bijalwan as Chief Marketing Officer and Head of Marketing

Voltas, India’s most trusted AC brand and part of the iconic Tata Group, has announced the appointment of Pragya Bijalwan as its Chief Marketing Officer (CMO) and Head of Marketing.
Sharing her excitement on LinkedIn, Bijalwan wrote:
“Chilling into My Next Adventure with the country’s most trusted AC brand!! I’m over the moon (and under the AC, of course, to announce that I’ve joined Voltas, a proud part of the legendary Tata Group, as the Head of Marketing!”
With over two decades of experience, Bijalwan is recognized as a dynamic marketing leader. She also serves as a Board Member of The Indian Society of Advertisers (ISA).
Before joining Voltas, she was the Chief Marketing Officer, Head of Marketing, and Vice President of Marketing at Crompton Greaves Consumer Electricals for nearly four years. Her tenure included spearheading marketing strategies, media planning, digital initiatives, performance marketing, e-commerce growth, consumer insights, and public relations.
Her career journey also includes leading the marketing strategy for Castrol’s commercial vehicle oils category, where she was instrumental in optimizing budgets, managing brand campaigns, and driving digital promotions. Bijalwan has also contributed her expertise at AkzoNobel and HPCL, further enhancing her reputation in the marketing industry.
Bijalwan is an MBA graduate in Marketing from the Institute of Management Technology (IMT), Ghaziabad, and holds a B.Com (Honours) in Marketing from Delhi University.
Her appointment marks an exciting chapter for Voltas as it continues to strengthen its position in the consumer durables market under her leadership.