LS Digital Launches AI Marketing Stack to Boost Brand Strategies

LS Digital has unveiled its new AI marketing stack, designed to integrate artificial intelligence into its marketing services. This move aims to make AI an essential component across its offerings, helping brands stay competitive with AI-driven tools and strategies. The stack includes key features like Research AI, Generate AI, and Predictive AI, which will provide insights, facilitate campaign creation, and forecast trends, ultimately improving marketing effectiveness. The Research AI tool, which generates valuable market insights and customer behavior analysis, will be available to current clients free of charge for a limited time.
Prasad Shejale, founder and CEO of LS Digital, emphasized that AI is a cornerstone of future marketing success and that the launch is aimed at removing obstacles to AI adoption for brands. The solution is designed to enhance customer engagement, optimize marketing investments, and predict trends. To ensure clients derive maximum benefit from the AI tools, LS Digital will offer training and support.
By embedding AI into its core services, LS Digital seeks to accelerate the adoption of AI-powered marketing solutions across all functions. Venugopal Ganganna, co-founder and chief innovation officer, highlighted the strategic advantages of AI integration, noting that it would help chief marketing officers (CMOs) tackle challenges such as analyzing complex consumer data and developing personalized campaigns. Ganganna also acknowledged LS Digital’s partnership with Quilt for refining the company’s AI capabilities.