Delhivery, one of India’s foremost logistics and supply chain companies, has appointed Karan Parekh as its new Head of Digital Marketing. Parekh, who brings over a decade of specialized experience in digital marketing, shared the news of his appointment through LinkedIn, signaling a significant career move into the fast-evolving logistics sector.

Before joining Delhivery, Parekh held the position of Senior Vice President of Marketing at YES BANK, where he spearheaded the bank’s digital initiatives. His multifaceted experience encompasses key areas such as biddable media, social media management, search engine marketing (SEM), search engine optimization (SEO), and strategic digital planning. Over his career, he has held senior roles at PNB MetLife India Insurance, Axis Bank, Madison Communications, and GroupM, where he cultivated a reputation for crafting data-driven marketing strategies and delivering impactful results.

At Delhivery, Parekh is anticipated to play a pivotal role in strengthening the company’s digital presence, enhancing marketing efficiency, and driving customer engagement in an increasingly competitive logistics market. His expertise in performance marketing and integrated campaigns is expected to help Delhivery stay ahead in the industry.