Bank of Baroda Unveils Digital Banking Plan for Maha Kumbh Mela 2025

With the Maha Kumbh Mela 2025 on the horizon, Bank of Baroda (BoB) has announced a comprehensive plan to provide seamless banking services to the millions of pilgrims expected to attend. The initiative focuses on advanced digital solutions and AI-powered customer support tailored to meet the event’s unique demands.
As the convenor of the State Level Bankers’ Committee (SLBC) for Uttar Pradesh, BoB will set up two fully functional branches at the Mela venue, complete with foreign exchange services. To enhance accessibility, the bank is deploying onsite and mobile ATMs, along with coin vending machines, ensuring uninterrupted banking services.
The highlight of BoB’s initiative is Aditi, an AI-powered Virtual Relationship Manager designed to address customer queries efficiently. Additionally, the bank is actively promoting its UPI payment platform, BoB e-Pay, to facilitate digital transactions for pilgrims and merchants.
To assist merchants and visitors, BoB is introducing business correspondents, including BC Sakhis, to offer on-ground support. In collaboration with Mela authorities, the bank is distributing merchant carts and reflective jackets to enhance safety and streamline commercial activities.
The Uttar Pradesh Police have implemented a robust security system, featuring advanced surveillance to monitor activities and counter cyber fraud. BoB’s emphasis on digital banking aligns with this initiative, encouraging secure and cashless transactions during the massive gathering.
With over 450 million attendees expected, the Maha Kumbh Mela presents both a challenge and an opportunity for financial institutions. Bank of Baroda‘s strategic focus on digital innovation underscores the critical role of technology in managing the banking needs of pilgrims and merchants at such a grand event.