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AI Trends and the Skills Marketers Need to Thrive

It’s clear that AI is shaking up various industries, and it will continue to disrupt our lives in significant ways. While there are many futuristic predictions about AI agents taking over the world, here are three realistic trends that are already making waves:

  1. Synthetically Generated Marketing Messages: By 2025, Gartner predicts that 30% of outbound marketing messages from large organizations will be synthetically generated using AI. This shift marks a significant move towards automated content creation.
  2. Use of Synthetic Customer Data: By 2026, 75% of businesses are expected to use Generative AI to create synthetic Customer Data—an increase from less than 5% in 2023. [Synthetic data is artificially generated data that mimics real-world data, often used to enhance privacy, improve algorithms, or simulate scenarios.]
  3. Integration of Multimodal AI Solutions: Gartner forecasts that by 2027, 40% of generative AI solutions will be multimodal, meaning they will incorporate text, images, audio, and video capabilities.

While automation will surely take over several operational tasks with agents that can work 24/7 without debating how many hours a week they need work, what will keep marketers relevant are the following skills:

  1. Advanced Data Literacy:
    A).  The ability to derive actionable insights from complex datasets.
    B).  The ability to synthesize information from various sources and draw meaningful conclusions.
  2. Ability to Integrate AI into the Entire Business Framework
  3. Enhanced Creativity, Foresight, and Intuition

Think of marketing in the age of AI like driving a high-tech car. The AI is the engine—powerful, efficient, and capable of incredible speed—but it still needs a skilled driver to steer it in the right direction!

Disclaimer: The views expressed in this article are solely those of the author and do not necessarily reflect the opinions or policies of ObserveNow Media. The author is solely responsible for ensuring the accuracy, completeness, and validity of the information presented, encouraging readers to independently verify and seek professional advice if needed.

 

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