B2B manufacturing and supply chain enablement startup Groyyo has elevated Nitin Jain to the position of cofounder, transitioning from his previous role as managing director of exports. Jain will continue to focus on expanding the company’s footprint in international markets, the company said in a statement.

Jain has been instrumental in driving Groyyo’s growth across key markets, including the UK, EU, Australia, and South Korea. Prior to joining Groyyo, he served as director of marketing at Wearwell India, where he successfully built its global order book.

Commenting on Jain’s promotion, Subin Mitra, Groyyo’s CEO and cofounder, said, “He has been pivotal in scaling our exports order book in regions like the UK and EU, bringing onboard strategic customers such as Next, John Lewis, and Mango. We are confident that his larger role will help us deepen our presence in existing markets and expand into exciting new territories like Australia and South Korea.”

Founded in 2021 by Mitra, Pratik Tiwari, and Ridam Upadhyay, Groyyo assists manufacturing micro, small, and medium enterprises (MSMEs) in the fashion and lifestyle sectors by digitizing processes like inventory management and connecting them with brands through a unified platform. The company also facilitates access to raw materials, including fabric and yarn, for manufacturers.

Groyyo has over 360 MSMEs on its platform producing more than 150 categories of products for over 110 brands in nine countries. The startup reports its exports business has tripled in the past two years, with rapid expansion into markets such as the US, UK, and EU.

In January, Groyyo secured $5.4 million in debt funding from Lighthouse Canton and Trifecta Capital, bringing its total funding to over $36 million from investors including Tiger Global and Alpha Wave Global.

The promotion follows a series of leadership appointments at Groyyo, including Smita Verma Kansal as chief business officer and Alessandro Bertini as vice president – commercial, in September 2024.