Cloud media SaaS technology firm Amagi has announced its acquisition of Argoid AI, a company specializing in recommendation engines and programming automation for over-the-top (OTT) platforms. The integration of Argoid’s advanced algorithms into Amagi’s platform, including its flagship products Amagi NOW and CLOUDPORT, is expected to significantly enhance content scheduling capabilities, enabling media companies to deliver smarter, faster, and highly personalized programming at scale.

As part of the acquisition, Argoid’s founding team—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join Amagi. Argoid AI has been recognized for its innovative AI-driven products, which optimize channel operations and boost viewer engagement for streaming media companies.

Amagi’s growth trajectory has been remarkable, with the company transforming in 2018 from offering local TV ad solutions to becoming a SaaS-based monetization platform for TV networks and content owners. The company achieved unicorn status in 2022, raising $95 million in a funding round led by Accel, followed by an additional $110 million later that year. Reports suggest Amagi is now in talks to secure $250 million in a forthcoming funding round.

According to data from TheKredible, Amagi’s revenue from operations surged to ₹879.15 crore in the last fiscal year, up from ₹680 crore in FY23, showcasing its rapid growth and strong market presence in the B2B SaaS segment.