Mumbai-based Moksha Group has acquired key assets from retail technology startup Arzooo. Sources indicate that the acquisition is part of a distress sale, as Arzooo faced significant financial difficulties, including the risk of closure, mass layoffs, and salary delays.

Moksha Group aims to leverage these assets to empower small retailers by offering advanced digital tools and integrated fintech solutions. Through innovations like credit access and low-cost EMIs, the group plans to enhance the competitiveness of smaller players in a rapidly evolving retail landscape.

In a significant leadership move, Moksha has appointed e-commerce veteran Rehan Shaikh as its co-founder and CEO to drive its next phase of growth.

Arzooo, founded by former Flipkart executives Khushnud Khan and Rishi Raj Rathore, had recently launched gostor.com, a platform designed to bring offline partner stores online. The company reportedly served 30,000 retailers across 250 cities in India and raised approximately $85 million in funding, including a $70 million Series B round in 2022. Despite these achievements, the startup struggled to maintain operations, leading to this acquisition by Moksha Group.