MobiKwik has appointed Jaskaran Singh Kapany as its new Chief Marketing Officer (CMO). Sharing the news on LinkedIn, Kapany expressed his excitement about contributing to the company’s mission of revolutionizing digital payments and financial services in India.

With over two decades of experience in marketing, branding, and strategic growth across various industries, Kapany brings a wealth of expertise to his new role. Before joining MobiKwik, he spent a year advising startups on marketing and business strategies. Previously, he was the CMO at Table Space Technologies, where he established the company’s marketing framework, emphasizing brand building, public relations, digital media, and social marketing.

Kapany’s notable achievements include his tenure as CMO at Xiaomi India, where he led product marketing, brand strategy, and go-to-market initiatives. His efforts in social media campaigns, performance marketing, and customer acquisition played a pivotal role in enhancing Xiaomi’s presence in the Indian market.

Starting his career in 2003 at JWT, Kapany worked on brand-building and repositioning projects for renowned companies like Unilever, De Beers, Philips, and Baskin Robbins. He has also held senior marketing positions at ICICI Prudential Life Insurance and Paytm, contributing significantly to their brand development and market growth.

At MobiKwik, Kapany plans to leverage his extensive marketing experience to strengthen the company’s market position, improve customer engagement, and drive growth in the digital payments sector, as the platform continues to serve millions of users across India.