greytHR, a HRMS provider specializing in comprehensive “hire-to-retire” people and payroll solutions, has named Archana Chopda as its new marketing head. In her role as Vice President – Marketing, Chopda will drive the company’s global growth marketing initiatives.

With two decades of experience spanning various industries and both B2B and B2C product categories, Chopda brings a wealth of expertise in strategic revenue marketing.

Her career highlights include successfully launching products, developing new markets, and enhancing brand positioning at prominent organizations such as HP Americas, GE (Industrial and Healthcare), Salesforce, and Microsoft.