Mamaearth, one of India’s fastest-growing personal care brands, has announced an exciting partnership with Meesho, a leading e-commerce platform, to expand the accessibility of high-quality, toxin-free personal care products in deep-penetrated regions across the country. The collaboration targets the growing demand for premium natural products in Tier 3 towns and semi-urban areas, where e-commerce is on the rise.

With Meesho’s extensive network, Mamaearth has already seen impressive growth, achieving a fivefold sales increase during Meesho’s recent sale period. Building on this momentum, the brand aims to reach ₹100 crore in annual recurring revenue (ARR) on Meesho in the next 12 months. Mamaearth’s ability to tap into markets across Bharat—including Belgaum, Kashipur, Bokaro, Sivakasi, and Kushinagar—has been key to its success, particularly during Meesho’s Mega Blockbuster Sale, where orders spiked by 226%.

Varun Alagh, Co-Founder and CEO, Honasa Consumer Limited, emphasized the importance of this partnership, stating, “At Mamaearth, we have always strived to be present where our consumers need us the most. We have been witnessing a greater demand for quality and toxin free beauty and personal care products from Tier 3 and smaller markets and this partnership with Meesho will help us bridge this gap further.”

Popular products such as the Mamaearth Rice Face Wash, Vitamin C Daily Glow Face Cream, and The Derma Co Hyaluronic Sunscreen have been driving this surge in demand. Alongside its digital expansion, Mamaearth is also focusing on enhancing its offline presence with new partnerships, including collaborations with the Canteen Stores Department (CSD) under the Ministry of Defence, Reliance Retail, and Apollo Pharmacy.

This multi-channel growth strategy positions Mamaearth to further solidify its foothold in India’s evolving personal care market, catering to a broadening customer base with its commitment to natural, eco-friendly products.