Zomato-owned Blinkit and BigBasket’s BBNow have announced they will now deliver Apple iPhones within minutes, expanding beyond everyday essentials like groceries. This move intensifies competition in India’s booming quick commerce sector.

Albinder Dhindsa, cofounder and CEO of Blinkit, shared on X (formerly Twitter) that Blinkit has teamed up with Apple reseller Unicorn Info Solutions to deliver the newly launched iPhone 16 in cities like Delhi NCR, Mumbai, Pune, and Bengaluru, starting on the launch day of the iPhone 16 series.

“Get the all-new iPhone 16 delivered in 10 minutes! We’ve partnered with @UnicornAPR for the third consecutive year, bringing the latest iPhone to Blinkit customers in Delhi NCR, Mumbai, Pune, and Bengaluru (for now) — on launch day!” Dhindsa tweeted.

In a subsequent tweet, Dhindsa mentioned that over 300 iPhones were delivered within minutes of the announcement.

This isn’t the first time Blinkit has sold iPhones, having started with the iPhone 14 series, and continuing now with the iPhone 16.

Dhindsa also noted that Blinkit began delivering iPhone 16 units at 8 AM, with 300 sold in just a few hours. BigBasket also reported delivering an iPhone 16 to a customer in Koramangala, Bengaluru, at 8:07 AM, with the order placed at 8:00 AM.