Angela Zepeda, the former Chief Marketing Officer of Hyundai, has been named the Global Head of Marketing for X, the social media platform formerly known as Twitter. X CEO Linda Yaccarino announced in a post on the platform.

“Angela, who most recently served as CMO/Chief Creative Officer for Hyundai, brings a wealth of experience and expertise in global brand growth and is the perfect choice to lead X’s marketing efforts as we accelerate our innovation. Excited for all the great work ahead,” Yaccarino said. This appointment marks the first time X has hired a global head of marketing since Elon Musk acquired the platform for $44 billion in 2022. Since then, the platform has undergone significant changes, including layoffs and a complete rebranding from Twitter to X.

Before joining X, Zepeda spent five years with Hyundai, where she was instrumental in shaping the brand’s image, spearheading innovative campaigns, and guiding Hyundai’s creative strategy as Chief Creative Officer. With a career spanning more than two decades, Zepeda has held key roles at leading advertising and communications agencies, including Innocean, Lowe Campbell Ewald, and TBWA. Her extensive experience includes expertise in brand strategy, digital marketing, and global campaigns.