McAfee has introduced its latest innovation, the McAfee Deepfake Detector, expanding its range of AI-driven solutions. As deepfake technology becomes increasingly prevalent, misleading AI-generated videos and audio are rapidly spreading across social media, making it harder to distinguish reality from deception. In response, McAfee has partnered with Lenovo to integrate this advanced deepfake detection technology into select Lenovo AI PCs, beginning today.

To further assist consumers, McAfee is launching the Smart AI Hub. This new platform offers resources and interactive features aimed at educating users about deepfakes and AI-powered scams.

The rise of AI has significantly amplified the capabilities of cybercriminals, allowing them to craft more convincing and personalized scams. Deepfake fraud can have severe consequences, with reported losses ranging from $250 to over $500,000. Although not all AI-generated content is harmful, verifying the authenticity of videos is crucial for making informed decisions.

Roma Majumder, McAfee’s Senior Vice President of Product, emphasized the importance of staying informed in today’s AI-driven environment. “In a world where the authenticity of content is often in question, McAfee Deepfake Detector provides immediate answers, ensuring you know if a video or audio clip is genuine.”

Igor Bergman, Vice President of Lenovo Cloud and Software, highlighted the synergy between Lenovo and McAfee: “Our collaboration merges Lenovo’s hardware expertise with McAfee’s AI security innovations, offering consumers enhanced trust in the digital content they encounter.”

The McAfee Deepfake Detector is now available exclusively on select Lenovo AI PCs. This tool alerts users within seconds if AI-altered audio is detected, operating directly on the PC to safeguard privacy and avoid reliance on cloud-based processing. With detection models trained on nearly 200,000 samples, the tool ensures a high level of accuracy while preserving device performance and battery life.

Starting August 21, 2024, McAfee Deepfake Detector will be accessible for English language detection on new Lenovo AI PCs available through Lenovo.com and select retailers in the US, UK, and Australia. Customers will receive a complimentary 30-day trial, with pricing set at $9.99 for the first year.