IIM Bangalore has announced its debut undergraduate programme titled ‘Digital Business and Entrepreneurship’. This innovative three-year course, offered through the school’s digital learning platform IIMBx, is set to commence classes in September 2024.

Led by Prof. Suresh Bhagavatula, a senior faculty member in Entrepreneurship, the BBA programme will blend digital technology, business management principles, and an entrepreneurial mindset. It marks a significant milestone for the institution as it becomes the first among the prestigious IIMs to offer an undergraduate course.

Designed to equip students with skills for the digital future, the curriculum will feature internship opportunities, practical projects, and a flexible exit policy in alignment with educational policies. The programme aims to produce graduates ready to navigate the evolving and competitive business landscape, whether as entrepreneurs, digital enterprise professionals, or contributors to traditional businesses’ digital transformation.

Professor Rishikesha T Krishnan, Director of IIM Bangalore, emphasizes the programme’s role in addressing India’s educational challenges and fostering a digitally adept workforce. The BBA in Digital Business and Entrepreneurship seeks to democratize education, boost India’s Gross Enrolment Ratio in higher education, and empower graduates with the ability to drive change and innovation in the business realm.

Key components of the programme include interactive sessions, internship opportunities, and collaborative projects aimed at providing students with a dynamic learning environment. Prof. Vasanthi Srinivasan, Chairperson of Digital Learning at IIMB, highlights the diverse pedagogical approaches, including faculty videos, readings, assignments, and real-world simulations, designed to ensure learner engagement and satisfaction.

Furthermore, the programme emphasizes networking and collaboration, offering students opportunities to connect with industry professionals and explore diverse career pathways within the digital, business, and entrepreneurial spheres. With its fusion of digital and management fundamentals, the BBA in Digital Business and Entrepreneurship aims to empower students not only as job seekers but also as innovative entrepreneurs poised to make a tangible impact in the digital age.