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Hoopr Appoints Vitasta Kaul as Chief Marketing Officer

Vitasta Kaul has announced significant additions to its executive leadership team, appointing Rakesh Nair as Chief Technology Officer (CTO) and Vitasta Kaul as Chief Marketing Officer (CMO), effective immediately.

Rakesh Nair, with over 16 years of experience in the industry, brings his expertise from SHEROES, Mahila Money, and BookMyShow to his new role as CTO. “I’m thrilled to join Hoopr at this pivotal juncture,” Nair stated. “The creator economy is witnessing unprecedented growth, and Hoopr is at the forefront of enabling creators to thrive. With a daily stream average of 18,000 tracks and a 70% retention rate, Hoopr’s tracks are evidently popular and engaging. I look forward to leveraging my experience to build a robust technology foundation that empowers artists, facilitates seamless content creation, and unlocks new avenues for growth.”

Vitasta Kaul, with over 17 years of experience as a brand storyteller, has worked across early-stage startups in EdTech, F&B, Design, and Auto sectors. “I am excited to join the dynamic team at Hoopr and contribute to their remarkable growth story,” Kaul said. “The creator economy presents a canvas of limitless possibilities, and Hoopr’s innovative platform empowers creators, including 85% from the Nano category with fewer than 10,000 subscribers, to unleash their true potential using copyright-cleared music. With the broader creator economy thriving, over 700,000 people in India can make a living through YouTube income alone. As the market potential is immense, with over a million Indian channels crossing the 1,000-subscriber milestone to enable monetization, I am committed to crafting compelling narratives that resonate with our audience and drive Hoopr to new heights.”

Gaurav Dagaonkar, CEO and Co-founder of Hoopr, commented on the appointments, saying, “We are pleased to welcome Rakesh and Vitasta to the Hoopr family. Their combined expertise and leadership will be invaluable as we move towards the next phase of our growth journey. With their guidance, we are well-positioned to strengthen our position as the go-to platform for copyright-safe music, enabling creators to thrive without legal hurdles.”

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