Ferns N Petals (FNP) has announced the appointment of Avi Kumar as its new chief marketing officer (CMO). In his new capacity, Kumar will oversee the expansion and enhancement of FNP’s market presence, both domestically and internationally, guiding the company through its next growth phase with innovative marketing strategies aimed at key consumer segments.

Kumar’s role will encompass the development of FNP’s core categories such as flowers, gourmet products, gifts, and personalized items, alongside the introduction of new product lines. He will focus on achieving ambitious revenue goals, enhancing profitability, and optimizing the marketing budget for maximum return on investment, according to a company statement.

Pawan Gadia, FNP’s global CEO and director, expressed enthusiasm about Kumar’s appointment, highlighting his reputation for transforming data into actionable strategies. Gadia noted, “Avi’s profound market insights align seamlessly with our mission to offer exceptional customer experiences. We are confident that his leadership will fortify FNP’s market position and extend our global reach.”

Kumar himself shared his excitement about joining FNP at a crucial juncture, praising the brand’s innovative and customer-centric legacy. He stated, “Leveraging cutting-edge technology and data-driven insights, I look forward to collaborating with the talented team at FNP to advance the brand’s market position and achieve new milestones. Our focus on e-commerce and digital transformation will set new industry standards, delivering exceptional value to our customers and driving sustainable growth.”

Avi Kumar brings extensive experience in marketing and brand management, having held senior positions at prominent companies such as coto, IGP.com, Zee5, and Big FM. His expertise in marketing technologies, content creation, consumer insights, and brand development has consistently driven accelerated business growth through innovative, data-driven strategies.