Duroflex has announced the appointment of Ullas Vijay as Chief Marketing Officer and Sudhanshu Krishna as Chief Sales Officer for its Consumer Business division. This strategic move aims to bolster Duroflex’s market presence, drive innovation, enhance customer engagement, and accelerate growth in the competitive sleep solutions industry.

Ullas Vijay, stepping into the CMO role, brings over 16 years of experience in managing brands across lifestyle, fashion, sports, and FMCG sectors. Previously serving as Head of Category & Communication at Bata India, he excelled in identifying market opportunities, leveraging consumer insights, and aligning product branding. Vijay’s expertise in marketing and communications has led to successful campaigns and improved customer experiences, earning him numerous awards.

Expressing his enthusiasm for the new role, Vijay stated, “I’m delighted to join Duroflex, a company renowned for its pioneering innovations in the sleep solutions industry for over six decades. I look forward to driving growth and strengthening our relationships with our customers. By focusing on innovation and enhancing customer experience at every touchpoint, I hope to make Duroflex the most loved sleep solutions brand.”

Sridhar Balakrishnan, Group CEO of Duroflex, welcomed the new appointments, saying, “We are glad to welcome Ullas Vijay and Sudhanshu Krishna to the company’s leadership team. Their combined experience will be instrumental in further driving the growth and success of the organisation. We are excited to onboard these leaders who will steer Duroflex to become the top sleep solutions provider in India by enhancing our market position and value to the consumers as well as stakeholders.”