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Adani Ventures into Credit Card Market with ICICI Bank Partnership

In a significant move into retail finance, Adani Group chairman Gautam Adani has launched a new credit card in collaboration with ICICI Bank. This strategic partnership aims to challenge established players like Tata, Reliance, and Aditya Birla groups in India’s competitive market.

The credit card, introduced via Adani’s digital platform Adani One and in association with Visa, offers airport-related benefits and up to 7% reward points on purchases within the Adani ecosystem. Cardholders can use these points for bookings on the Adani One app, which covers flights, hotels, trains, buses, and cabs. Additionally, rewards are applicable for spending at Adani-managed airports, CNG pumps, and on Adani electricity bills.

This initiative comes as Mukesh Ambani’s Reliance Industries makes significant strides in financial services, having launched a co-branded credit card with SBI on the RuPay network last year. Similarly, Aditya Birla Group has partnered with SBI and AU Small Finance Bank for its own co-branded credit cards.

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