Freshleaf has secured INR 1 Crore in its initial funding round led by Inflection Point Ventures. The raised capital will be allocated towards bolstering marketing endeavors, expanding production capabilities, and advancing research and development efforts to introduce new products. With a strategic focus on these facets, Freshleaf aims to fortify its brand presence, meet the escalating consumer demand, and unveil innovative tea offerings.

This investment marks a pivotal moment for Freshleaf, empowering the brand to deliver top-notch teas that elevate the tea-drinking experience for contemporary consumers. Through a blend of inventive flavors and a commitment to accessibility, Freshleaf is poised to emerge as a frontrunner in the competitive beverage landscape.

Balkirat Singh, Co-Founder & CEO, brings to the table his expertise as a Chartered Accountant and former finance and sales professional, steering the company’s growth trajectory and ensuring robust financial and sales management practices. Meanwhile, Muneet Arora, Co-Founder and CMO, harnesses her design background and tea aficionado spirit to spearhead marketing and product development initiatives, driving the creation of innovative, high-quality blends that reinforce Freshleaf’s market standing.

Since its establishment in 2022, Freshleaf has rapidly established a formidable offline presence, now spanning over 550 outlets across 40 Indian cities. The brand offers a diverse array of flavors in both traditional and sparkling teas, catering to a wide spectrum of tastes and preferences. By infusing select products with health-enhancing elements such as added vitamins and electrolytes, Freshleaf is committed to delivering premium-quality tea at an affordable price, starting from Rs.130. With a steadfast commitment to providing value to health-conscious consumers, Freshleaf endeavors to serve those seeking a premium yet affordable tea experience.

The introduction of 18 distinctive products, including innovative options like sparkling tea, has resonated with consumers, fostering brand loyalty. Through strategic marketing endeavors such as interactive tastings, the company has effectively amplified its brand visibility and engagement with its customer base. Freshleaf is now poised to venture into modern retail and quick commerce channels while expanding its footprint into the UAE market, aiming to enhance accessibility and market penetration, thereby consolidating its position as a leading tea provider.

In 2023, the Indian tea market was valued at approximately ₹9,277 crores (USD 11.1 billion) and is projected to reach around ₹12,277 crores (USD 14.7 billion) by 2032, with an annual growth rate of 3.18%. Globally, the tea market stood at approximately ₹41,355 crores (USD 49.53 billion) in 2023 and is anticipated to expand to around ₹82,094 crores (USD 98.29 billion) by 2033, with an expected yearly growth rate of 7.09%.