B2B cross-border e-commerce platform BEYOBO has successfully raised Rs 6.7 crore in an oversubscribed pre-Series A2 funding round, attracting 300% more interest than anticipated. This round was spearheaded by Indian Angel Network and included investments from International Startup Foundation, SAN Angels, as well as other individual angels and high-net-worth individuals (HNIs).

The funds will be utilized to introduce more international brands to the Indian market and to enhance the company’s tech platform. BEYOBO, founded by Anil Agrawal, serves as an online marketplace that connects Indian SMEs with global suppliers and assists foreign brands and sellers in establishing their presence in the Indian market, both online and offline.

Over the past year, BEYOBO’s e-commerce platform has reported a doubling in growth. The platform offers a wide range of products, including cosmetics, mobile accessories, household goods, and more, with BEYOBO managing order fulfillment.

The B2B e-commerce sector in India saw significant growth, surging to $18.2 billion in 2023, up from $5.6 billion in 2021, according to an industry report.