Microsoft's new 100X100X100 program for B2B startups

Microsoft India has launched its latest program for  B2B SaaS startups in India. The idea behind this initiative is to bring together 100 companies and 100 early startups which have enterprise-ready solutions to offer. Each participating company will spend $100K over the course of 18 months. Around 50 startups are a part of the 100X100X100 program. 

In an official statement Anant Maheshwari, President said, “India has one of the largest B2B SaaS startup ecosystems in the world, and it's growing exponentially. This initiative will help build scale and create amazing opportunities for startups. Businesses can now fast-track their digital journeys through easy adoption of enterprise-grade solutions. We're excited to see the outcomes of these partnerships.”

The program is aimed at enterprises to fast track their digital transformation through faster adoption of SaaS solutions. 


As part of the program, these startups will also have access to regular speed-contracting sessions with prospective customers at the Microsoft industry and customer events. The program will be conducted with the support of ecosystem partners and industry associations including the Delhi and Mumbai Chapters of The Indus Entrepreneurs (TiE).

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