How MoMAGIC helped digital marketeer to understand Marketing insights for 2020

It was a privilege and my pleasure to be invited as a part of the closed-door marketer Roundtable on Mobile Marketing convened at The Orchid, Mumbai on 28th December, 2019.  This was organized by ObserveNow and MoMAGIC Technologies.

 

Moderated extremely well by Taniya Tikoo Editor-in-Chief ObserveNow and Shivani Srivastava Consultant Marketing & PR CorpComm from MoMAGIC, the theme was – Challenges and Advantages for Brands and Agencies-2020. The two-hour discussion started with a presentation by MoMAGIC Technologies and further witnessed 10 industry experts from Brand, Agency, Publisher and Platform domains discuss around how mobile is shaping up in terms of consumer experience. The objective was to be candid and acknowledge some of the key challenges that exist in the mobile ecosystem, 

 

Why I will recommend industry folks to attend such Roundtables -

 

a)    Focused – Domain experts in an invite-only format discussing on a specific topic with key takeaways. Candid debate which adds value to the all attendees

 

b)    Well organized – short format, crisp, convened and moderated by experienced minds 

 

c)    Perspectives – key perspectives from four domains brand, agency, publisher and platform, making this a complete and crisp debate

 

d)    Example driven- got to hear various examples which made the discussion and understanding clearer?

 

Starting from attribution to purchase funnel not being linear anymore and how to create more seamless experiences were some of the key challenges that the discussion shed light on. Also, how MoMAGIC Technologies is moving towards solving some key problems in this space with its data-driven approach.

Marketers Bhavya Sadrani from Bisleri shared some interesting insights around how creating a message differently is a challenge on their side of the business. It was also great to meet with Sunu Nair from India Bulls, Ketan Kanetkar from OMD, Kosal Malladi from Madison, Manoj Lalwani from Big FM , entrepreneur Ami Sheth, Manish Chitkara and Satrajit Ghosh from MoMAGIC Technologies.

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Ankoor Dasguupta

Ankoor believes in the power of Energy, Energize and Network Effect. He brings with him 19 years through the spectrum of marketing and advertising across functions in print, digital, mobile, events along with a strong C-Suite network. A learner, coach, and trainer, Ankoor has been part of the core launch teams of conceptualizing and producing multiple international IPs in India and is an avid writer and active speaker at various forums and business schools. Ankoor is a firm believer of nurturing relationships and tweets from @ankurnow. Connect on LinkedIn

 

 

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