Good News for Apple Music users

In a bid to strenghten its India market Apple has decided to make the aprice of Apple music in India at rupees 99 per month ($1.43 USD) versus 120 rupees per month ($1.73 USD) it was beforehand.

Moreover, the cost for the Apple Music Student plan dropped from Rs 60 every month to Rs 49; and the Family plan is currently Rs 149 for each month versus the Rs 190 for each month it was before the value cuts.

The new price of Rs 99 per month is available to both the existing as well as new subscribers, it seems so.

Apple doesn’t reveal its Apple Music subscriber count in India, but it has 56 million subscribers across the globe.

The service has been customized for the Indian market, with playlist that feature local music, including those popular in regional languages like Tamil and Malayalam. 

 It also has 14 localized radio stations and deals with leading Indian labels like Saregama, T series, Universal, Sony, YRF and Zee Music.

India is a crucial market for streaming services and one that’s more recent battleground for major US tech companies in addition to Spotify.

In March, Youtube Music and its paid subscription service, Youtube Premium, launched in India, following Google and Amazon which already is operating their music services in this region. This year, Spotify also entered India in the midst of a complicated licensing dispute with Warmer Music, which affected the quantity of tracks available.

India today has a rich music scene that incorporates nearby players like Gaana, JioSaavn (created by means of the JioMusic and Saavan merger), Wynk and others.

 

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