Black Mirror Alert: The Museum of Future Experiences

Does the title spook you a little? Now when you hear something like this you are bound to make assumptions that this place would be located in the Jetson’s time. But if you were to compare it to any TV show its best to equate it with Black Mirror. All your irrational fears after watching the show start to turn real when you hear about this latest tech startup based in New York. 


Now just because its spooky doesn’t mean you should not experience what this is. The Museum of Future Experiences (MOFE) is the most unique concept for a startup I have come across so far. It has practically no sizeable competition in the US, and would be one of a kind if it opened up in India. 


Currently in its stealth mode it is a part of the current batch of companies at Y Combinator, and is doing work with Virtual Reality(VR) way beyond many can think is possible.


 Located in the SOHO neighborhood of New York, and founded by David Askaryan, MOFE is nothing more than a set of VR reality experiences stimulated in an artificially curated environment created by your own mind. 


How it works: 


Once you sign up for the experience which lasts a total of 1 hour with 20 mins of VR experience. The guides take you (or your group) in a dimly lit room where you are handed over a quiz to which you have to answer. The quiz is basically to understand how your mind functions and is functioning at the hour of you taking the experience. Whatever you see later on in your experience is give or take derived and projected based on the answers you put in. 


Once you submit the answers you are then ready to get your mind blown virtually. You are then taken to a partitioned booth and strapped on with your VR Head set, ready for your ‘experience of the future’. 


Now whatever you see after that is merely the stimulations created by your own brain, good, bad, ugly whatever you are thinking at the moment or however your brain is wired. But in ultra HD, and in Virtual Reality. 


After your personal experience the next experience is communal, meaning based on responses given by the group of people you came with. So literally you will have no idea what to expect in this one. 


The Future is here: 

As interesting as the concept sounds, for CEO David, this is the right business model for VR sales rather than selling individual VR sets. 


“Most VR companies relied on the consumer infrastructure that isn’t there. Virtually no one has a VR headset at home. But today more people want to be immersed in such kind of an experience, especially millennials,” he said in an interview.


And the statistics back him strongly. The consumer VR business has dropped to a low of $173 Mn in 2018 from $420 million in 2107. 


Why it will work? 


 A study by Haris Group has found that 72% of millennials are interested in spending their money on experiences rather than material things. 


No matter how scary it sounds the idea is intriguing, and is definitely going to attract a lot of people to the museum. Because this generation of tech savy millennials wouldn’t want to miss out even on a gram adrenalin. 


David’s business is still in stealth mode but is being backed by Y Combinator gives it the desired strength to penetrate this emerging market. The company has immense potential. Watch out for this guy he might change the face of the earth and the startup industry in the times to come. 


More Power to you David!!!!!



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Taniya Tikoo

Editor-in-Chief & Co-Founder at ObserveNow. A Mountain girl using the power of words to change the world.

I dream to wake up to a world where I see a thriving Kashmir, a free Palestine and a Free Tibet 

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