Unfolding the truth – It’s time to change the way we look at media stories- Fiinovation’s battle with fake news

For nearly two weeks, a CSR portal kept writing and posting about Fiinovation with a malafide intention to tarnish its image. The stories focused on damaging the company’s reputation but they did not tell us where it is coming from, what is the source. We saw a bias in these stories which must have been evident to all. 


Here is the link to refresh your memory - Click Here

 

As we spoke with the company’s spokespersons and covered their side of the story as well, we kept following on the earlier story updates. After screening the web for hours to find the story on the CSR portal’s website and social media that suddenly disappeared, our interest in it grew further.

 

We approached Fiinovation again to get an update on it. We spoke to Dr Soumitro Chakraborty, Chief Executive Officer, Innovative Financial Advisors Pvt. Ltd. (Fiinovation) who said, “We had filed a case for permanent/mandatory injunction and damages for defamation against the publisher (CSR Portal) regarding their publication of defamatory articles published on their website before the Hon’ble Delhi High Court. Pursuant to the hearing held on July 10, 2020 before the Hon’ble Delhi High Court, the portal has removed the said defamatory articles from their website. The matter is presently sub-judice before the Hon’ble Delhi High Court."

 

He further added, “These were baseless allegations, we didn’t react or retaliate because we knew where we stand and we had our stakeholders’ trust and support with us. We did not wish to get in mud with these people, as our team had complete faith in the judicial system of the country.”

 

While speaking to one of the Directors of Fiinovation, Mr Debopam Mukhejree, he said, “It’s a bias that creeps in, for example, when we see passive voice being used to describe people and organization in positions of authority and doing exceptional work especially for the society, and active voice being used to describe baseless information. Over the last twelve years, Fiinovation has evolved and is able to differentiate itself because of its quality and commitment towards stakeholders. Its constant focus on building engagements through simplistic, customized solutions has delivered significant impact which has benefitted businesses and communities at large”

 

Fiinovation is the recipient of many awards and accolades also.

 

It was almost startling in its forthrightness to witness all of that. Nose for news is good, but fabricating news for fame and drama is a big NO!As we spoke with the company’s spokespersons and covered their side of the story as well, we kept following on the earlier story updates. After screening the web for hours to find the story on the CSR portal’s website and social media that suddenly disappeared, our interest in it grew further.

 

We approached Fiinovation again to get an update on it. We spoke to Dr Soumitro Chakraborty, Chief Executive Officer, Innovative Financial Advisors Pvt. Ltd. (Fiinovation) who said, “We had filed a case for permanent/mandatory injunction and damages for defamation against the publisher (CSR Portal) regarding their publication of defamatory articles published on their website before the Hon’ble Delhi High Court. Pursuant to the hearing held on July 10, 2020 before the Hon’ble Delhi High Court, the portal has removed the said defamatory articles from their website. The matter is presently sub-judice before the Hon’ble Delhi High Court."

 

He further added, “These were baseless allegations, we didn’t react or retaliate because we knew where we stand and we had our stakeholders’ trust and support with us. We did not wish to get in mud with these people, as our team had complete faith in the judicial system of the country.”

 

While speaking to one of the Directors of Fiinovation, Mr Debopam Mukhejree, he said, “It’s a bias that creeps in, for example, when we see passive voice being used to describe people and organization in positions of authority and doing exceptional work especially for the society, and active voice being used to describe baseless information. Over the last twelve years, Fiinovation has evolved and is able to differentiate itself because of its quality and commitment towards stakeholders. Its constant focus on building engagements through simplistic, customized solutions has delivered significant impact which has benefitted businesses and communities at large”

 

Fiinovation is the recipient of many awards and accolades also.

 

It was almost startling in its forthrightness to witness all of that. Nose for news is good, but fabricating news for fame and drama is a big NO!

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